Money Isn't Everything
Who says banking must only be about the bucks? Money isn’t Everything, a show published monthly, focuses on the broader view of how banking integrates with and influences the lives of consumers and businesses. From financial health to the many unexpected places traditional banking is appearing, the show explores the fringes of change in the industry with early-stage startups, academics, journalists and creative fintech thinkers. It's hosted by Mary Wisniewski, Cornerstone's editor-at-large and long-time fintech reporter.
Money Isn't Everything
'Busy Isn't Bold': The Banking Branding Problem
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Banks and fintech brands are missing opportunities to build real connections largely because of how they communicate.
On the show today: Mary chats with Allison Netzer about the second edition of her book, “Think Like a Brand, Not a Bank." They explore what it takes for a brand to pop in a commoditized industry. Hint: jargon, complexity, and “busy” messaging aren’t the answer.
Show Notes:
Allison's Book: Think Like a Brand, Not a Bank
Subscribe to the Money Isn’t Everything podcast here:
🔗 https://www.crnrstone.com/gritty-insights/podcasts/money-isnt-everything
Connect with Mary on LinkedIn:
🔗 https://www.linkedin.com/in/mary-wisniewski-3a7578b/
Connect with Allison on LinkedIn:
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
Fintech Hustle
Sam Kilmer & Cornerstone Advisors
What's Going On In Banking
Ron Shevlin & Stacey Bryant, Cornerstone Advisors